Social Media for Libraries: Lighthearted and Trendy or Focused on Information and Professionalism? by Madison Ledford

Should libraries remain as information professionals on social media or have a little fun?

When people think of libraries, the first image that often comes to mind is a quiet building filled with books. While that role is still central, libraries today are also digital hubs. One of the most powerful tools libraries have for extending their reach is social media. Through platforms like Facebook, Instagram, and TikTok, libraries can connect with audiences who might never walk through their doors.

But using social media effectively is more than just posting announcements. It is about cultivating a voice and creating a sense of belonging. For example, a library that shares behind-the-scenes photos of staff preparing for events gives a human face to the institution. A short video tutorial on how to use an online database can help someone who feels too intimidated to ask in person. Even something as simple as a book face post can encourage playful engagement and highlight the collection in creative ways.

Of course, this opportunity comes with challenges. Should libraries aim to be funny and casual online, or maintain a more professional tone? How do they ensure accessibility so that posts are inclusive to all community members? The American Library Association (ALA) is an excellent resource for accessibility in libraries. There are also ethical considerations: libraries must be careful about privacy, especially when posting photos of patrons or sharing content on platforms that collect user data. Check out ALA's Social Media Guidelines for Public and Academic Libraries.

The best library social media strikes a balance by being approachable but thoughtful. It should invite participation, not just deliver information. Social media is not a substitute for physical library space, but rather a method of sharing the library's space, materials, programs, and services with the world.

Question for Readers

How do you prefer to see libraries use social media—should they be lighthearted and trendy, or focused on information and professionalism?


Madison Ledford

Comments

  1. Christina BeiderbeckeSeptember 22, 2025 at 5:27 AM

    I like it when libraries break up their social media content with different "voices". Fun and silly for the children's programming posts, lighthearted and trendy for the young adult programming and a bit more serious tone focused on information and professionalism for the adult programming. There are some exceptions - those are not definite lines of separation. For instance, for the adult DIY crafting programming, lighthearted and trendy works better than a social media clip for a crafting project that focuses on professionalism. So, I would say my opinion it is more about the target audience for each of the programs the library offers than the overall library itself. Great thought question!

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